10 Signs Your Team Needs Strategic Coaching
A self-assessment tool for leaders and managersWhen a team stops performing at its full potential, the instinct is often to act quickly: reorganize, hire,…
Blog
The blog
Our take on the communications, marketing, digital, HR and recruitment markets.
Internal Blogs and Their Role in Inbound Recruiting
In a job market marked by a shortage of talent, particularly in the digital sector, companies must rethink the way they attract candidates. The traditional…
GENERATION ALPHA AND THE DEMYSTIFICATION OF THE “RAT RACE”
Generation Alpha, made up of children born between 2010 and 2025, is the first generation truly immersed in a digital world from birth. As this generation…
LinkedIn, the least glamorous network on the web, could it tire us out?
In a digital world dominated by aesthetics and entertainment, LinkedIn often stands out for its seriousness and professional focus. Indeed, this social…
The communication market in the Emirates: trends and opportunities
The United Arab Emirates, particularly Dubai and Abu Dhabi, have emerged as global centers for communication and marketing. The communication landscape in the…
THE RECRUITMENT MARKET IN DUBAI
Dubai, one of the most dynamic and cosmopolitan destinations in the Middle East, is a magnet for professionals from around the world seeking new career…
Start-Up Burn Rate: The Entrepreneur’s Perilous Countdown
Start-ups are often viewed as drivers of innovation, economic growth and job creation. However, the path to success is strewn with obstacles, and the burn rate…
8 Key Trends In Digital Marketing
The world of digital marketing has a fast-changing landscape. As such, it is essential to keep abreast of the latest trends and technologies if you want to…
Are young people indifferent to businesses' efforts to attract them?
As anyone with an interest in current affairs will know, Generation Z (also known as “Zoomers”) has entered the job market over the last few years, following…
What will the role of HR look like in the future?
HR practices have changed drastically over the last few years, what with the need to manage Generation Z, the rise of remote work and the home office, “quiet…