04/11/2024
GENERATION ALPHA AND THE DEMYSTIFICATION OF THE “RAT RACE”
Generation Alpha, made up of children born between 2010 and 2025, is the first generation truly immersed in a digital world from birth. As this generation grows up, it…
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04/11/2024
LinkedIn, the least glamorous network on the web, could it tire us out?
In a digital world dominated by aesthetics and entertainment, LinkedIn often stands out for its seriousness and professional focus. Indeed, this social network, which…
19/09/2024
The communication market in the Emirates: trends and opportunities
The United Arab Emirates, particularly Dubai and Abu Dhabi, have emerged as global centers for communication and marketing. The communication landscape in the Emirates…
19/09/2024
THE RECRUITMENT MARKET IN DUBAI
Dubai, one of the most dynamic and cosmopolitan destinations in the Middle East, is a magnet for professionals from around the world seeking new career opportunities…
26/08/2024
Start-Up Burn Rate: The Entrepreneur’s Perilous Countdown
Start-ups are often viewed as drivers of innovation, economic growth and job creation. However, the path to success is strewn with obstacles, and the burn rate is one of…
26/08/2024
8 Key Trends In Digital Marketing
The world of digital marketing has a fast-changing landscape. As such, it is essential to keep abreast of the latest trends and technologies if you want to make the…
24/06/2024
The return of expatriates, a headache for businesses
Notable differences occur in terms of communication, speech and strategy between a parent company and its subsidiaries which are established abroad. Expatriation can…
24/06/2024
The concerning impact of Brain Drain
A country’s power and influence can be measured by its ability to attract new talents such as researchers, teachers and graduate students, and the international prestige…
27/05/2024
Mushroom continues its expansion in the middle east
After the opening of its new office in Dubai in 2023, Mushroom continues its growth in the Middle East and is pleased to announce the arrival of its new Country Manager…
22/05/2024
The Emirates, a booming market
The Emirates represent a preferred destination, particularly for creating your own company, because they constitute a very good compromise. The country is at the…
30/04/2024
6 ways to considerably improve your LinkedIn profile!
Online recruiters only need 30 seconds to scan your LinkedIn profile. Does it look professional? LinkedIn is a professional networking app with 28 million users in…
29/03/2024
Are young people indifferent to businesses' efforts to attract them?
As anyone with an interest in current affairs will know, Generation Z (also known as “Zoomers”) has entered the job market over the last few years, following on from…
29/03/2024
What will the role of HR look like in the future?
HR practices have changed drastically over the last few years, what with the need to manage Generation Z, the rise of remote work and the home office, “quiet quitting”,…