GENERATION ALPHA AND THE DEMYSTIFICATION OF THE “RAT RACE”
Generation Alpha, made up of children born between 2010 and 2025, is the first generation truly immersed in a digital world from birth. As this generation…
Blog
The blog
Our take on the communications, marketing, digital, HR and recruitment markets.
LinkedIn, the least glamorous network on the web, could it tire us out?
In a digital world dominated by aesthetics and entertainment, LinkedIn often stands out for its seriousness and professional focus. Indeed, this social…
The communication market in the Emirates: trends and opportunities
The United Arab Emirates, particularly Dubai and Abu Dhabi, have emerged as global centers for communication and marketing. The communication landscape in the…
THE RECRUITMENT MARKET IN DUBAI
Dubai, one of the most dynamic and cosmopolitan destinations in the Middle East, is a magnet for professionals from around the world seeking new career…
Start-Up Burn Rate: The Entrepreneur’s Perilous Countdown
Start-ups are often viewed as drivers of innovation, economic growth and job creation. However, the path to success is strewn with obstacles, and the burn rate…
8 Key Trends In Digital Marketing
The world of digital marketing has a fast-changing landscape. As such, it is essential to keep abreast of the latest trends and technologies if you want to…
The return of expatriates, a headache for businesses
Notable differences occur in terms of communication, speech and strategy between a parent company and its subsidiaries which are established abroad…
The concerning impact of Brain Drain
A country’s power and influence can be measured by its ability to attract new talents such as researchers, teachers and graduate students, and the…
Mushroom continues its expansion in the middle east
After the opening of its new office in Dubai in 2023, Mushroom continues its growth in the Middle East and is pleased to announce the arrival of its new…
The Emirates, a booming market
The Emirates represent a preferred destination, particularly for creating your own company, because they constitute a very good compromise. The country is at…
6 ways to considerably improve your LinkedIn profile!
Online recruiters only need 30 seconds to scan your LinkedIn profile. Does it look professional? LinkedIn is a professional networking app with 28 million…
Are young people indifferent to businesses' efforts to attract them?
As anyone with an interest in current affairs will know, Generation Z (also known as “Zoomers”) has entered the job market over the last few years, following…