Communications, Marketing & Digital job profiles
Communications, marketing, and digital roles are evolving rapidly.
Job titles change, scopes increasingly overlap, and new capabilities are emerging as organizations transform and as data, social media, and artificial intelligence reshape the way teams work.
For more than 15 years, Mushroom has supported companies in recruiting executives, managers, and specialists across communications, marketing, and digital.
Below are the main roles we recruit for, together with their responsibilities, key skills, and typical recruitment challenges.
Communications roles
Chief Communications Officer / Communications Director
What does a Communications Director do?
The Communications Director defines and leads the company’s communications strategy.
The scope of the role has expanded considerably in recent years.
It may include:
- reputation;
- corporate communications;
- internal communications;
- media relations;
- influence;
- digital communications;
- brand;
- crisis communications;
- events;
- CSR;
- financial communications.
The Communications Director works closely with Executive Management and the company’s key functions.
Key skills
- strategic vision;
- excellent understanding of business issues;
- leadership;
- influence;
- stakeholder management;
- reputation management;
- ability to lead multidisciplinary teams;
- decision-making;
- handling sensitive situations.
When should you recruit a Communications Director?
Recruitment often takes place during:
- company transformation;
- reorganization;
- a change in governance;
- brand repositioning;
- international expansion;
- a change in Executive Management.
Corporate Communications Director
The Corporate Communications Director leads the company’s institutional reputation.
Responsibilities may include:
- institutional communications;
- reputation;
- media relations;
- public affairs;
- financial communications;
- crisis communications;
- CSR communications.
The role requires strong business literacy and a good understanding of governance issues.
Corporate Communications Manager
The Corporate Communications Manager designs and delivers initiatives that build and protect the company’s reputation.
Main responsibilities
- media relations;
- corporate content production;
- institutional communications;
- executive communications;
- CSR communications;
- management of sensitive issues;
- reputation monitoring.
Typical profile
Companies generally look for people who combine excellent writing skills, business understanding, and the ability to work with senior stakeholders.
Internal Communications Manager
The Internal Communications Manager facilitates the flow of information and supports organizational transformation.
Main responsibilities
- define the internal communications strategy;
- support transformation;
- develop employee engagement;
- design editorial channels and formats;
- support leaders in their communications;
- manage internal communications channels;
- work on company culture.
The role is increasingly focused on engagement, transformation, and change.
PR / Media Relations Manager
The PR / Media Relations Manager develops the company’s relationships with journalists and the media.
Main responsibilities
- define the media strategy;
- identify relevant angles;
- prepare press releases and press kits;
- prepare spokespeople;
- organize interviews;
- manage sensitive situations;
- monitor media coverage.
Successful profiles need a strong network, an excellent grasp of current affairs, and high responsiveness.
Influence Manager
The Influence Manager develops brand visibility and reputation among different opinion leaders and communities.
They may work with:
- journalists;
- influencers;
- experts;
- opinion leaders;
- communities;
- partners.
The role now sits at the intersection of corporate communications, social media, PR, and influencer marketing.
Digital Communications Manager
The Digital Communications Manager defines and leads the company’s digital communications presence.
Main responsibilities
- digital strategy;
- social media;
- content;
- community management;
- online visibility;
- campaign coordination;
- performance analysis;
- digital reputation management.
Social Media Manager
The Social Media Manager develops the presence of a company or brand across social platforms.
Responsibilities
- social media strategy;
- editorial planning;
- content creation;
- community management;
- social listening;
- reporting;
- paid social campaigns.
The role is evolving rapidly with AI, new content formats, and changing platform dynamics.
Content Manager / Editorial Manager
The Content Manager defines and leads the content strategy.
The role may cover:
- articles;
- video;
- podcasts;
- social media;
- newsletters;
- white papers;
- corporate or marketing content.
The role requires strong editorial skills as well as an understanding of SEO and audience expectations.
Employer Brand Manager
The Employer Brand Manager works on the company’s image among employees and potential candidates.
The role typically collaborates with:
- Human Resources;
- Communications;
- Marketing.
Main challenges
- attractiveness;
- engagement;
- HR communications;
- candidate experience;
- employer content;
- social media;
- recruitment events.
CSR Communications Manager
The CSR Communications Manager communicates the company’s environmental and social commitments.
The role requires a strong understanding of CSR issues as well as careful attention to the credibility of messaging and the risks of greenwashing.
Financial Communications Manager
The Financial Communications Manager supports communications with investors, analysts, and financial markets.
The role typically covers:
- financial results;
- annual reports;
- investor presentations;
- regulated disclosures;
- analyst relations.
Strong financial literacy is essential.
Communications Project Manager
The Communications Project Manager coordinates internal or external communications projects.
The role may cover:
- campaigns;
- content;
- events;
- digital;
- internal communications;
- media relations.
The role often coordinates several suppliers and internal stakeholders.
Marketing roles
Marketing Director
The Marketing Director defines the strategy used to grow the brand, offers, and commercial performance.
Responsibilities
- marketing strategy;
- customer insight;
- positioning;
- innovation;
- segmentation;
- launching offers;
- performance management;
- leadership of marketing teams.
The role is now closely linked to data, digital, and customer experience.
Chief Marketing Officer – CMO
The CMO is responsible for the company’s overall marketing strategy.
Depending on the organization, the role may also cover:
- communications;
- brand;
- digital;
- customer experience;
- acquisition;
- CRM.
The role requires a strong business orientation and the ability to work directly with Executive Management.
Marketing & Communications Director
The Marketing & Communications Director leads both functions.
This role is particularly common in SMEs, mid-sized companies, or organizations where brand, marketing, and communications are closely connected.
Key challenges
- brand consistency;
- business development;
- acquisition;
- reputation;
- content;
- customer experience.
Offer / Proposition Director
The Offer / Proposition Director builds and evolves the company’s product or service offering.
The role may cover:
- market analysis;
- positioning;
- innovation;
- offer structuring;
- pricing;
- go-to-market.
The role often sits at the intersection of marketing, sales, product, and strategy.
Marketing Manager
The Marketing Manager designs and implements the marketing plan for the company or a business unit.
Responsibilities
- market analysis;
- segmentation;
- offer definition;
- campaigns;
- sales coordination;
- budget management;
- performance tracking.
Strategic Marketing Manager
The Strategic Marketing Manager works on:
- market research;
- trends;
- competitor analysis;
- segmentation;
- positioning;
- growth strategy.
The role is particularly important when launching new offers or transforming a business model.
Operational Marketing Manager
The Operational Marketing Manager turns marketing strategy into concrete actions.
The role leads:
- campaigns;
- sales enablement materials;
- events;
- promotions;
- activations;
- sales tools.
Brand Manager
The Brand Manager develops the strategy and value of a brand.
Main responsibilities
- positioning;
- brand platform;
- campaigns;
- innovation;
- performance tracking;
- agency coordination.
CRM Manager
The CRM Manager develops customer knowledge and loyalty strategies.
Main responsibilities
- segmentation;
- relationship programs;
- marketing automation;
- personalization;
- customer data analysis;
- CRM campaign management.
The role is closely linked to marketing automation tools and data.
Acquisition Manager
The Acquisition Manager drives new customer acquisition through digital channels.
The role may manage:
- SEA / paid search;
- SEO;
- paid social;
- affiliate marketing;
- display;
- retargeting;
- partnerships.
The main objective is generally to optimize acquisition cost and conversion.
Customer Experience Manager
The Customer Experience Manager analyzes and improves customer journeys.
Main responsibilities
- map customer journeys;
- measure satisfaction;
- identify pain points;
- coordinate improvement plans;
- develop a customer-centric culture.
Research / Consumer Insights Manager
The Research / Consumer Insights Manager analyzes consumer behavior, needs, and expectations.
They use qualitative and quantitative research to inform marketing decisions.
Trade Marketing Manager
The Trade Marketing Manager develops commercial performance between the brand and distribution channels.
The role typically sits at the interface between marketing and sales.
Marketing Project Manager
The Marketing Project Manager coordinates the implementation of marketing campaigns and initiatives.
The role may cover:
- campaigns;
- product launches;
- events;
- CRM;
- content;
- commercial activation.
Digital roles
Chief Digital Officer – CDO
The Chief Digital Officer leads the company’s digital transformation.
Depending on the organization, the role may include:
- business model transformation;
- digitalization of customer journeys;
- innovation;
- data;
- e-commerce;
- technology;
- change management.
The CDO needs to combine technological understanding, business vision, and transformation capability.
Digital Director
The Digital Director defines and leads the company’s digital strategy.
Responsibilities
- digital strategy;
- customer experience;
- acquisition;
- content;
- platforms;
- e-commerce;
- data;
- innovation.
E-commerce Director
The E-commerce Director is responsible for commercial performance across digital sales channels.
The role typically leads:
- revenue;
- acquisition;
- conversion;
- user experience;
- merchandising;
- CRM;
- logistics;
- loyalty.
Head of Digital
The Head of Digital leads the digital activities of a company or brand.
The scope may include:
- acquisition;
- social media;
- CRM;
- content;
- UX;
- e-commerce.
Head of Acquisition
The Head of Acquisition leads the channels used to generate traffic and acquire new customers.
The role typically manages:
- paid media;
- SEO;
- SEA / paid search;
- paid social;
- affiliate marketing;
- partnerships.
Digital Manager
The Digital Manager coordinates digital strategy and related projects.
The role may cover:
- websites;
- social media;
- content;
- campaigns;
- CRM;
- user journeys.
E-commerce Manager
The E-commerce Manager develops sales through digital channels.
Responsibilities
- website management;
- merchandising;
- conversion;
- acquisition;
- promotions;
- KPI monitoring;
- coordination with logistics and sales.
Digital Product Manager
The Product Manager leads the development and evolution of a digital product or service.
The role works with:
- designers;
- developers;
- marketing;
- data;
- business teams.
Key skills
- product vision;
- user understanding;
- prioritization;
- data analysis;
- cross-functional collaboration.
Product Owner
The Product Owner translates user and business needs into features for technical teams.
The role typically manages:
- the backlog;
- prioritization;
- user stories;
- relationships with developers;
- feature acceptance.
UX / UI Manager
The UX / UI Manager works on the quality of the user experience.
The role covers:
- journeys;
- usability;
- interfaces;
- user testing;
- design;
- conversion optimization.
Data Marketing Manager
The Data Marketing Manager uses data to improve marketing decisions.
Main responsibilities
- segmentation;
- behavioral analysis;
- campaign measurement;
- attribution;
- personalization;
- reporting.
Digital Transformation Manager
The Digital Transformation Manager supports organizations in evolving their tools, practices, and operating models.
The role often requires as much change-management capability as digital expertise.
Increasingly hybrid roles
The boundaries between Communications, Marketing, and Digital are becoming less distinct.
Many roles now combine several dimensions:
Communications + Digital
Digital Communications, Social Media, Influence.
Marketing + Digital
Acquisition, CRM, E-commerce, Growth.
Marketing + Communications
Marketing & Communications Leadership, Brand Management.
Communications + HR
Internal Communications, Employer Brand.
Digital + Transformation
CDO, Digital Transformation Manager.
For companies, this evolution makes defining the role particularly important.
It is no longer enough to search for a job title.
The organization needs to identify the capabilities it genuinely requires.
How do you define a Communications, Marketing or Digital job description?
Before launching a recruitment process, we recommend clarifying several points.
1Why does the role exist?
What problem should it solve?
What result should it deliver?
2What is the actual scope?
Which responsibilities belong to the role, and which sit elsewhere?
3Who does the role work with?
Executive Management, Marketing, Communications, HR, Sales, Digital, IT…
These interfaces strongly shape the profile required.
4What level of seniority is genuinely necessary?
An organization may sometimes look for a Director when an experienced Manager would better meet the need — or the reverse.
5Which capabilities are missing from the team?
Recruitment should complement the capabilities already in place rather than duplicate them.
Job profile vs. job description: what is the difference?
A job profile usually describes a profession or role in generic terms:
- responsibilities;
- capabilities;
- career paths;
- organizational positioning.
A job description describes a specific role in a specific organization.
It should clarify:
- reporting line;
- scope;
- responsibilities;
- objectives;
- team;
- interfaces;
- required capabilities;
- success criteria.
At Mushroom, we always recommend adapting the job description to the reality of the organization.
Recruiting Communications, Marketing and Digital professionals
For more than 15 years, Mushroom has supported companies in recruiting Communications, Marketing, Digital and Sales profiles.
We work on:
- executive recruitment;
- management recruitment;
- specialist recruitment;
- executive search / headhunting;
- interim management;
- recruitment of scarce or hybrid profiles.
Our approach starts with understanding the context and organization before searching for candidates.
Looking for a Communications, Marketing or Digital professional?
Are you looking to recruit a Communications Director, Marketing Director, CMO, Digital Director, Communications Manager, CRM specialist, Acquisition Manager, Social Media Manager, or a more specialized profile?
We can help you define the role, clarify the capabilities required, and identify relevant candidates.
Let’s discuss your recruitment needs.
FAQ — Communications, Marketing and Digital roles
What are the main Communications roles?
Key roles include Communications Director, Corporate Communications Manager, Internal Communications Manager, PR / Media Relations Manager, Influence Manager, Digital Communications Manager, Social Media Manager, Content Manager, and Employer Brand Manager.
Which Marketing roles are most in demand?
Companies recruit Marketing Directors, CMOs, Marketing Managers, Brand Managers, CRM Managers, Acquisition Managers, Customer Experience specialists, and Digital Marketing professionals.
What are the main Digital roles?
Common roles include Digital Director, CDO, E-commerce Director, Digital Manager, Head of Acquisition, Product Manager, Product Owner, UX/UI Manager, and Data Marketing Manager.
What is the difference between Marketing and Communications?
Marketing is primarily focused on understanding markets, customers, offers, and commercial growth levers. Communications focuses more on reputation, image, messages, and relationships with different stakeholders. The two functions are nevertheless increasingly interconnected.
What is the difference between Digital Marketing and Digital Communications?
Digital Marketing is generally more focused on acquisition, conversion, and commercial performance. Digital Communications is more focused on visibility, reputation, content, and audience engagement.
How do you write a strong job description?
A strong job description should set out the context, responsibilities, reporting line, objectives, interfaces, expected capabilities, and success criteria for the role.